I often wonder what our direction should be. I see people in their shops really settling into a theme. Defining their product according to a trend. Working beautifully within a style or a genre. And I've wondered if we would enjoy doing that.
Ink-Wear
tattoo inspired printed clothing, especially shoes.
Tattoos are emblematic. We choose pictures that work within a simple style and symbols that will endure meaningfully throughout our lives. But tattoos are difficult to design because the two dimensional images must exist on a curved and moving surface. They also carry social significance, whether it comes from their direct meaning or the preconceptions others bring to viewing our tattoos.
dottral
Handmade pincushions.
Turning our passions into tools for our craft. I've seen beaded knit counters, I have books about creating tools for my jewelry making using the skills I've learned, and now these beautiful examples of fabric crafting and embroidery.
verybigjen Schmaltzy Craftsy Handcrafted Pincushions by Jen Segrest.
These items are delightful to make, and they complete the crafting experience. I've worked on items for my work space, used my sewing and yarn working impulses to fill needs I have for storage in my studio.
When I have a need that I don't have time to fill, it's gratifying to find another crafter who's selling handmade items that'll do it. More and more I'm learning to look for these items first, and when I find them, I'll buy handmade.
In this case, embracing the theme makes it easier for people like myself to find exactly what I'm looking for.
Red Panda Chainmail
The specific technique theme has advantages for both the crafter and the customer. Techniques can fill the needs of a specific interest category, like costuming or historic reenactment.
One particular style or technique gives the crafter the endless opportunity to improve. I admire the ability to work this way. Whenever I design a piece, I'm endlessly wishing for more skill. Something I can only achieve if I stick to a lesson more than one item at a time.
Technique comes from discipline and practice. I love the intricacy of these chainmail pieces and admire the time and patience they take. The better we get at technique while we build interest in ourselves as sellers, the more involved, intricate and interesting projects we can take on for our customers.
Catherinette Rings
handmade Steampunk jewelry.
Trends in art, costuming and literature wander in and out of the attention of the world. The Steampunk theme combines specific techniques or materials with style and inspiration. It's currently popular in movies, books and role playing games. This particular style includes upcycling and intricate technique in the examples I've seen. It draws from technology, geometry and Victorian flare. It attracts fans of art, technology and science fiction and it's a beautiful art and costuming style.
Though it's another limiting theme, it feeds on hot interest in fashion, and so it's going to draw people in and get them interested in your work.
Jens Pens handmade wooden pens

This seller is creating within a much more specific product category. Pens are something everyone needs, and yet rarely do we associate it with handmade. The theme choice stands out as a specific niche. Like the pincushions, this seller is handmaking tools, but for a much wider audience. Re-envisioning a tool that we take for granted, she's making them special and beautiful through her craft.
Pens have an appeal of their own. I know I'm very picky about mine. I look at the way it feels in my hand, the smooth flow of the ink, the width of the line. Pens can be like clothing. Loving your pen can mean loving what you write with it.
This choice allows for technique, expertise in the product, and style for a specific audience. It will make a beautiful opportunity for seller and buyer, combining the advantages of all the other themes I've looked at.
Do I know what theme Mina and I would embrace? No, I'm not any closer to finding one. But I see distinct advantage in a themed store.
-Simbelmynë
All sellers I've discussed are part of the The We Love Artfire Guild. Please join me in choosing handmade!
Recent Comments